Like most kinds of physical stores, a pop-up store is all about location. You can open a pop-up store at farmers markets, art fairs, shopping malls, galleries, and any other place people gather. Just make sure you’re set up in an area that is clearly visible and where your target market will be wandering. To get some creative ideas about your own store’s design, have a look at Smashing Magazine’s list of 35 beautiful ecommerce websites and Inspired Magazine’s roundup of 40 stunning online stores.
If you’re fresh out of ideas for your Facebook business page, check out Shopify’s ten ways ecommerce brands can increase traffic and sales with Facebook. These platforms are the perfect place to present the creativity and passion that goes into your business behind the scenes. Snap pictures of your products, take videos of the manufacturing process, tell a story with images. After you set up your e-commerce business profile, you can begin doing the same for yourself (if you haven’t already). You may not make many direct sales through LinkedIn, but you’ll discover an array of opportunities with other companies, suppliers, related websites, and more. As a result, people would be grateful and naturally look further into who he was, and ultimately discover his business on their own.
Bedsides, acting in such a way online will damage your brand in the eyes of other forum users. So, keep it simple by posting just enough for people to notice your activity, but not enough to constitute spam. Reviewing and acting upon website analytics is paramount. The behavior of every website visitor from entry to exit helps you understand why you are selling, and more importantly, why you aren’t. Selling to consumers is fine, but there’s nothing wrong with selling wholesale to other retailers, too, especially if the consumers aren’t biting as often as you’d like them to.
When choosing a site for your online business, make sure you can incorporate these features. Some elements, like an SSL, might not be included up-front with your package — but they’re still vital to your business. Roughly 29 percent of shoppersworry about their security online, and an SSL certificatewill instill the trust they desire.
This is just one of many Twitter strategies that can work wonders for your sales figures. The idea is not to pitch or even mention your products – just be helpful. For example, when Gary Vaynerchuk was running Wine Library, he would search “Chardonnay” on Twitter and find people asking related questions. No matter what type of product you sell or which industry you work within, there always are like-minded businesses out there, and you need to befriend them.
You may feel the temptation to post and promote wildly, but keep it professional. No forum will tolerate constant promotion or posts full of links to your website.